- Co-lead a 30+ person cross-functional team to launch the #1 selling pedestal fan on market, spurring 250% category growth within the company and earning “Top Cordless Fan Pick” from New York Times Wirecutter (published Sept. 11, 2024)

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- Deliver weekly presentations for executive leadership by creatively transforming complex data and product definitions into clear, engaging narratives to drive informed decision-making

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- Develop KPIs and product roadmaps, ensure product-market fit, and manage end-to-end product lifecycle from concept to launch for 20 SKUs in 9 global regions in NA, EMEA, APAC, and LATAM

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- Analyze detailed cost breakdowns to identify opportunities to negotiate lower prices with suppliers and eliminate unnecessary expenses 

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-  Drive collaboration with marketing to integrate user insights into product messaging and define SKU configurations across retail channels

- Developed and executed methodology for 150+ mixed-method user validation events (N=3,000+); presented analysis and identified action items, actively monitoring their implementation to deliver a 5-star user journey across touchpoints, out-of-box experience, and in-home usage

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- Implemented new standards for user validation that allows for 4x higher N sizes to improve efficiency and quality of data collection 

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- Defined quality testing plan protocol to deliver a highly satisfactory product life-time and substantiate claims to drive interest at shelf

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- Created Adobe XD wireframes to simulate digital interface and UI flow to validate with users

- Designed consumer-facing materials (e.g., instruction booklets, tutorial videos, FAQs), ensuring clarity through rigorous user testing; managed production teams to deliver accurate, visually engaging, and brand-aligned results

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- Conducted global competitive landscape and market research to inform product definition and specifications